Design a Magical Product
Yesterday I took part in a workshop on Design Thinking. The exercise that fascinated me most was when we paired up with strangers to create a product for them. We started by empathizing with the “customer” by talking to them. My partner was international and was carrying all these receipts in his wallet for reimbursements and filing taxes back home. He clearly needed a product that digitally scanned receipts but also was able to provide the physical copies on demand in case of a tax audit.
While ideating and brainstorming on how to solve this problem, I wrote down standard solutions like pre-stamped envelopes, pocket receipt scanners, and more. But I also wrote down “Magical receipt reading elf.” It was not a serious brainstorm, and indeed I had already started...